Revenue growth
The product presentation is strong. Buyers still ask what makes it different. Practice the value story, buyer questions, proof, and next step.
Live communication practice for people with something at stake
Make your value easy to understand.
A clearer pitch. A stronger recommendation. An ask people can act on.
BetterStory Studio™ helps founders, experts, and teams practice the conversations that win business, earn support, and move decisions. Bring a real message. Hear the response. Improve it before the next important conversation.
Say it. Hear it. Sharpen it. Use it.
Corporate workshop: $12,000 + travel. Public Studio: December 9, Raleigh · $80 audience ticket · VIP sold out.
Inside the Raleigh Studio: live messages, coaching, audience response, and conversation. Film by Airwood Studios.
Sales growth · Innovation · Change adoption
Your next growth initiative needs people
who can explain it.
Your sales team has something new to sell. Your innovation team has an idea that needs support. Your leaders have a change they need people to understand.
BetterStory Studio™ gives teams a place to practice those messages with real people, receive direct feedback, and improve how they communicate their work.
Bring BetterStory Studio to Your TeamAttend: buy an $80 audience ticket for December 9 in Raleigh. Commission: bring a separate Corporate BetterStory Studio™ to your team for $12,000 plus travel. The five public VIP coaching places are sold out.
Choose the work you need
Practice your message.
Bring the experience to your people.
For your company
Your sales team needs a clearer value story. Leaders need to explain a decision. Founders need to make a stronger case.
Corporate workshop · $12,000 + travel
See the scopeFor your own message
Bring a pitch, offer, recommendation, or ask. Learn from the live coaching and work on your own language from your seat.
December 9 · Raleigh · $80 audience ticket
See the Eve EditionTo create your own room
You have an audience and want to lead a purposeful experience. Work privately with Kristi on the design and follow-through.
Private RARE Rooms™ · Custom proposal
Explore private guidanceCorporate BetterStory Studio™
Your people know the value.
Help them make the case.
A working session for sales, leadership, and founder teams preparing for conversations that matter. Practice real messages with human feedback, then leave with sharper language and a clearer next ask.
Change and adoption
Strengthen how leaders communicate strategic priorities, organizational changes, and technology initiatives. Practice what changes, why it matters, and what people need to do next.
Innovation
Test how teams explain new ideas, products, and investment opportunities. Hear what someone else understands, questions, or misses before the next stakeholder conversation.
The defined corporate workshop
$12,000 + travel
Four hours · 8–14 participants
- A 30-minute sponsor preparation call.
- A brief for each participant.
- Live practice with real messages, buyer questions, and asks.
- A two-page team summary.
Recording is not included. A larger program, a different format, or professional video receives its own proposal.
Bring work you need to use.
A sales conversation. A new offer. A leadership recommendation. A founder presentation. Tell us the situation and timing; we’ll confirm fit, scope, and next steps before you commit. Your agreement confirms the date, participant preparation, team summary, travel, and payment schedule. Your organization coordinates its participants and venue; any additional production is scoped separately.
Bring BetterStory Studio to Your Team
BetterStory Studio™ at UNC CharlotteRevenue-Ready Founder Communication LabM.S. in Entrepreneurship · Delivered October 19, 2026
A completed university application of the Studio: live founder communication practice, delivered with Dr. Jennifer Adelhardt.
December 9 · The Eve Edition
Five live hot seats.
Work on your message from the room.
Valuable expertise becomes useless when nobody else can understand it. You need people to understand why your work matters, what it’s worth, and what you’re asking them to do. Bring that message into the room. Work on it as Kristi and Eve respond to five real messages live.
Raleigh · December 9 · 6–9 p.m. · Terrace Raleigh
The Eve Edition.
Kristi Straw is joined by guest expert Eve Keil.
Eve Keil is a women’s empowerment keynote speaker and certified leadership and relationship coach who helps speakers turn personal experiences into compelling stories that connect with audiences. Her work brings together storytelling, self-worth, and self-leadership: what you have to say, why it matters, and how you say it. She joins Kristi for December’s live message practice and feedback.
“Where in my life have I stopped choosing myself?”
VIP mic experience · $175 · SOLD OUT · General admission · $80
What your audience ticket gets you
Bring your real ask. Use what you hear.
Five messages, worked live.
Hear five real messages, the questions they raise, and the live coaching that sharpens them.
A working version of your own message.
Use the worksheet and coaching to work on your own wording, proof, and next ask from your seat.
Kristi’s coaching + Eve’s perspective.
Kristi coaches the message and commercial opportunity. Eve brings a storyteller’s perspective on turning personal experience into a message people connect with.
People + professional photos.
Meet people working on real messages. Professional event photography by Tatiana is included.
Audience participants work from their seats and respond to the live practice. The five booked VIP speakers have the guaranteed personal coaching turns at the mic.
Get my audience ticket · $80All five December VIP spots have been claimed
VIP mic experience · $175 · Sold out
Five participants get a dedicated five-minute opportunity to practice their message in the Studio. Bring a pitch, offer, story, presentation, or ask you’re developing. Receive live feedback on what people understand, what needs clarification, and how to make your next step stronger.
VIP participants receive a preparation guide before the event. Think about who you want to reach, what you want them to understand, and what you want them to do next. You don’t need a polished keynote or slides.
Five mystery VIPs: who’s taking the mic?
Five VIP speakers · Five real messages
Who’s taking the mic?
All five VIP hot seats are booked. The lineup is a mystery for now. You’ll hear their real messages, Kristi’s live coaching, and Eve’s point of view. Bring your own ask and use what you hear.
Mystery VIP 01
Hot seat booked
December 9Mystery VIP 02
Hot seat booked
December 9Mystery VIP 03
Hot seat booked
December 9Mystery VIP 04
Hot seat booked
December 9Mystery VIP 05
Hot seat booked
December 9
The mic is booked. Your seat is still available.
Be in the room · $80Do I have to speak in front of everyone?
No. Your audience ticket lets you work from your seat, respond to the live practice, and apply the coaching to your own message. The five guaranteed VIP coaching turns are already booked.
What should I bring?
A real pitch, offer, recommendation, presentation, or ask. It can be unfinished. Bring something you want another person to understand or act on.
What is included in my $80 ticket?
The December 9 Studio from 6–9 p.m. at Terrace Raleigh: five live VIP coaching sessions with Kristi Straw and guest expert Eve Keil, work on your own message from your seat, and professional event photography by Tatiana. The audience ticket does not include a guaranteed personal turn at the mic.
Can my team book a separate Studio?
Yes. Use the organization inquiry to share the team, message, or idea you need to practice. The public December 9 Studio is one experience; a team engagement is scoped around your organization’s work.
Get my audience ticket · $80 Raleigh · December 9 · 6–9 p.m. · Terrace Raleigh · The Eve Edition
See how the live practice works
How the Studio works
Stop polishing alone.
Put the message in motion.
Bring it
The real pitch, story, recommendation, offer, ask, or presentation.
Say it
Out loud. In front of humans.
Hear it
See where attention rises, drops, questions appear, and meaning gets lost.
Sharpen it
Fix the language, structure, proof, or ask.
Use it
Take it into the consequential room.
Your room. Your host. Your real work.
Bring the thing you need to say.
Kristi knows how to work with it.
You have a pitch, offer, recommendation, or ask that matters. Kristi leads the conversation, hears where the value gets lost, asks the question that helps, and coaches the next version. The people in the room give you human response you can use.
VIP participants bring the message into a live hot seat. Audience participants work from their seats, hear the coaching, and apply it to their own message.
Hear a Raleigh participant describe the experience · 1 minute
Recorded at BetterStory Studio™ Raleigh. Film by Airwood Studios.
The same host on another stage
What people said after Kristi’s NC TECH opening keynote.
At the September 29 summit, audience comments described attention and self-recognition. Here is that feedback, from the people who shared it.
Read the feedback
“They realized a lot more about who they are and how they see the world.”
Excerpt from the comment shown on the card.
Read the feedback
“your keynote had the crowd hanging on every word!”
Excerpt from the comment shown on the card.
See examples of what gets clearer
Illustrative practice examples
What gets clearer?
Examples of the changes we practice, starting with a real message.
Make the idea repeatable.
Before: A 90-second explanation nobody could repeat.
After: One sentence a buyer can repeat accurately.
Listen for: Can another person explain the value in their own words?
Give the presentation an ask.
Before: A sales presentation full of features.
After: The buyer’s problem, relevant proof, and a clear next step.
Listen for: Does the buyer understand what they are being asked to decide?
Make the change usable.
Before: “We’re transforming how we work.”
After: What changes, why it matters, and what each person should do next.
Listen for: Where do people need clarity before they can act?
Start with the work
Bring the message.
Practice the next conversation.
The same method. Your own audience.
Want to create a room
you can lead?
BetterStory Studio™ is a working RARE Room™ for communication and live practice. The Pinnacle Dinner™ applies the method to relationships and opportunity. Both start with a purpose, intentional people, a useful conversation, and follow-through.
Private RARE Rooms™
You or your internal team lead the experience. Work privately with Kristi to shape the goal, guest mix, invitation, flow, and follow-through.
Custom engagement fee. Individual or company-exclusive work.
Design your own experiencePinnacle Powered™
Lighthouse designs and facilitates your commissioned experience around a business objective. The format and production support fit the assignment.
Custom proposal. Professional fees and direct costs identified separately.
Commission an experienceSponsor an experience
Help fund a Studio for a relevant audience. We agree on the guest value, your involvement, and what the sponsorship includes.
Custom sponsorship proposal.
Discuss sponsorshipRARE means Relationships, Access, Resources, and Energy. Big hearts. Big ideas. Big follow-through.
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